| 1. | Research on experiential marketing of tourism service
生态系统服务与生态系统管理研究 |
| 2. | Application of experiential marketing in automotive marketing
体验式营销在汽车营销中的应用 |
| 3. | Analysis on three props of experiential marketing
体验营销的三个道具 |
| 4. | From the point of view of experiential marketing , the interactive relationship between the corporate image and experiential marketing is theoretically studied
摘要从体验营销的角度，阐述了珠宝体验营销对珠宝企业形象战略的影响。 |
| 5. | It can be concluded that jewelry companies should build up suitable management models of experiential marketing and work out precise corporate image strategy
提出要建立正确有效的珠宝企业形象战略，珠宝企业必须首先建立符合自身优势和情况的体验营销管理模式，同时以体验营销为指导，确立准确的企业形象战略。 |
| 6. | Based on a case study , this study will contribute to understanding of the " experiential marketing " and " experientil value " on the customers of sport & health clubs
摘要本研究旨以个案运动健身俱乐部其顾客体验现况与顾客消费特性，探讨体验行销理论运用于运动健身俱乐部顾客体验价值的可能性，以及二者间之相互关系。 |
| 7. | The paper studies systemically the formation of experiential marketing depending on constructing the formative model of experiential marketing and analyzes the connotation of it and then puts forward some strategies of management to direct enterprises
摘要本文在全面分析顾客体验本质内涵的基础上，通过构建顾客体验的形成机理模型，深入考察了顾客体验的形成机理，并据此进一步提出了体验营销的实施策略，以更好地指导企业的经营实践。 |
| 8. | And also it needs to guide and excavate the individuality demands of the consumers . therefore , the experiential marketing arises . under this background , the consumer behavior researchers begain to discuss and measure the purchasing experience from the point of emotional experience , service experience , shopping experience , experience value and shopping values
本文首先就营销内涵的演进、体验经济及体验营销、消费体验的相关理论进行了探讨,根据相关文献推导体验营销下的消费体验过程作为建立消费体验过程管理模型的基础,并据以提出本研究的概念性和应用性研究模型。 |
| 9. | In the second chapter , the history of experiential marketing is introduced , including the concept and the function and the using scope of experiential marketing . as the core part of this thesis , the third chapter divides " product " into there parts : experience , atmosphere and employees on the base of traditional marketing theories , and dissertates the combinatorial pattern of experiential marketing in theme parks combining " price " , " place " and " promotion " , provides theme parks a new way of making marketing strategies and tactics and synthesizing marketing key elements . in the last chapter , this thesis chooses a typical case to study , and gives countermeasures according to the combinatorial pattern of experiential marketing , deserving to being learnt from and generalized
本文共分四大部分：第一章导论介绍了体验式营销在国内外的研究现状、本文的研究意义、研究目的及研究方法；第二章介绍了体验式营销的产生和发展，以及体验式营销的概念、作用和应用范围；第三章在传统营销组合4ps的基础上，将“产品”要素细化为“体验” 、 “氛围”和“员工”三部分，再结合“定价” 、 “渠道”和“促销”三要素，围绕主题公园综合论述了体验营销组合模式，为主题公园营销战略的制定和营销要素的组合提供了全新的视角；第四章选取典型案例进行研究，总结经验，发现问题，并围绕体验式营销组合模式为具体问题的解决提供对策，具有一定的借鉴意义和推广价值。 |
| 10. | Introducing and implementing experiential marketing can conduct theme parks to upgrade ideas , choose tourists " demands as their marketing direction , to choose creative theme , and to develop tourism products with vivid individual characters , thus , theme parks gain sustainable competitive advantages in intense marketing competition
引入和实施体验式营销能指导主题公园更新观念，从传统误区中走出来，真正以旅游者的需求为营销导向，选择有创意的主题，开发个性鲜明的旅游产品，在激烈的市场竞争中获得持久的竞争优势。 |
